This artifact was the result of solving a content strategy problem for a beauty consultant company (L’Bri Pure n’ Natural). L’Bris’ current website struggles to demonstrate their business achievements due to a lack of content organization, a barrier to purchasing products, and a faulty structure that is not user-focused. Resovling these issues required me to learn and apply the functions of Drupal/Drupal Commerce in order to create a modern, product-focused website that was dedicated to L’Bris’ users. More specifically, this product aimed at improving the process of purchasing products and found ways to generate long-term, loyal customers.

 

I’ve incorporated my knowledge of content strategy best practices through:

•Taxonomy and tagging

•Thumbnail structure

•Drop down menus

•Combined product content

•A blog forum

•Subdomains for each consultant

•A ‘find your consultant’ page

•User roles with specific permissions.

 

While the process of planning and developing an improved website for L’Bri was challenging, the end result was gratifying. Being able to see immediate, positive results from every decision was progress in the right direction. More so, I was able to make my vision “real”.

 

It’s too often that companies are whole-heartedly devoted to their product or service, but jeopardize the needs of the customer. Because of my ability to create a user-focused website that L”Bri Pure n’ Natural should be striving for, I can deliver the means to keep the customer at the heart of the company simply by making them the center for all decisions.